ANIMAL INSTINCT
"Animal Instinct" is the Genesis NFT collection by pioneering artist Roger Haus on Highlight.xyz on the Shape network. Substantial and intensely moving, it showcases the wild nature of AI.
About Roger Haus
Pioneer in AI art, Illustrator, Exquisite Workers Founder
Roger Haus, from Barcelona, Spain, consistently delivers the wow factor with his stunning body of work, "HAI". With over a decade of experience in Illustration, Animated Music Videos, and Art Direction, Roger was featured by WeTransfer and Universal Music and began exploring AI art in 2015. Haus stormed into the NFT space in 2021 with the Exquisite Workers project and curated the world's largest AI show. Follow @rogerhaus on X / Twitter for latest updates on "HAI".

BASICS
"HAI" origins
1
In 2023, driven by his fascination with the manga genre, Haus launched his acclaimed collection “HAI,” which evolves continuously in style alongside technological advancements. “HAI” has become a best-selling blind drop on Foundation on several occasions and has received multiple awards with global exhibitions, including in Apple Vision Pro, Times Square and the traditional art institution Seattle Art Museum.
2
“Animal Instinct” is the genesis of “HAI” on Highlight.xyz and on the Shape blockchain network. Rich, clever, densely textured, and utterly absorbing, this collection explores the wild nature of AI through painterly visuals of diverse animals and human characters.
3
“Animal Instinct” as a part of the larger “HAI” collection offers a unique 1:10 chance to get a Special Trait. Those who receive it will be rewarded with a limited edition, museum-quality art print by Roger Haus. Additionally, as a holder, you may gain access to whitelist spots for upcoming projects, guaranteeing early access to Roger Haus's future releases on Highlight.xyz.
Roger Haus in NYC, Times Square, 2023
“Animal Instinct” is the culmination of Roger's journey in AI, embodying all he has learned. It is deeply personal and his most refined work to date.
HISTORY IN THE MAKING
↓ PAST RELEASES ↓
03.2023 ⮕ HAI

Haus pioneers the AI Manga genre and releases "HAI" that blends manga with other art styles. The title reflects the Japanese word for "yes" and references the use of AI. 40 NFTs SOLD OUT. Floor 0.2-0.33 ETH.
04.2023 HAI 2.0

In the "HAI 2.0", Haus delves deeper into the realm of AI Manga to showcase the essence of AI art of the moment and the full potential of the tools of the time. Second edition of 80 NFTs SOLD OUT. Floor 0.2-3.33 ETH.
05.2023 HAI BOTS

This special edition features 120 bots paying tribute to the thought leaders in robotics and AI such as Isaac Asimov, Alan Turing, Marvin Minsky, Sam Altman, Emad Mostaque, John McCarthy, etc. Floor 3.33 ETH.
06.2023 HAI 3.0

In the "HAI 3.0", Haus ventures in the chilling world of horror AI Manga, crafting the most striking visual experience. Third edition garnered a tremendous success with 100 NFTs SOLD OUT in just 5 days. Floor 0.28 ETH.
08.2023 HAI 4.0

"HAI 4.0" keeps demonstrating the transformative power of AI in shaping the future of the beloved manga genre. Roger Haus introduces for the first time his favorite reptilian creatures that chill you to the bone. 100 NFTs of this edition SOLD OUT.
11.2023 HAI V

"HAI V" explores deeper the dark side of AI Manga with a wide range of mysterious creatures interacting with the human characters in a state of suspense. The fifth and victorious edition celebrates the year-end with a SELLOUT of 100 NFTs. Floor 0.24 ETH.
02.2024 HAI CATS

"HAI CATS" is a special edition that features 400 AI-generated cats across glitch, pixel, and generative styles, and captures their bipolar nature: light and dark, lazy and intense. The descriptions of each artwork are meticulously crafted in collaboration with the Japanese writer Shohei Emura.
04.2024 HAI 6

"HAI 6" introduces the painterly perspective of manga with a series of 100 1/1s created in the first quarter of 2024. For the first time, Roger Haus offers a physical experience for the collectors such as the hand-signed art prints with a certificate of authenticity for the collectors of the Special Traits (1:10 pieces). Genesis on BASE network.
07.2024 HAI GOES VIRAL

Among Roger's daily posts from the HAI collection, a"Girl with a Black Cat" went viral, reaching over 50 mln views and 12K reposts. Traditional illustrators reacted by creating their own versions, criticizing AI art as "unacceptable" and "inhuman," and urged Roger Haus to delete the post. Haus responded, calling AI an "incredible" tool, sparking more debate. The "Girl with a Black Cat" is yet to released as a premium 1/1 NFT.
Collect "Animal Instinct"
Mint on Highlight.xyz
The public mint of "Animal Instinct" begins on Highlight.xyz on October 28, 2024 on Shape blockchain network. Get ready with 0.05 ETH (approx $130). There are 300 available NFTs. First come, first served. The collection is curated from a generation of 10K unique AI outputs.
Blind Mint and Special Traits
You won't know your piece until all are revealed. Enjoy a 1:10 chance for a Special Trait that rewards the collectors on the primary market with a limited edition, museum-quality, hand-signed print by Roger Haus. Please make your request no later than 7 days after collecting via X (Twitter).
Reveal and the Secondary
Once the "Animal Instinct" NFT is sold on Highlight.xyz on Shape blockchain network, the reveal occurs immediately, and trading commences on the secondary market on Highlight.xyz. "Animal Instinct" is rooted in long-term vision. Roger appreciates collectors who share the same mindset.
Lets chat with Roger Haus
Frequently Asked Questions
You:
Ok, so how does technology behind AI work?
Roger Haus:
The technology behind AI involves the use of neural networks, which are computer systems that are designed to mimic the way that the human brain works. These networks can be trained on large amounts of data to learn the patterns and styles that are typical of different art genres. Once the neural network has been trained, it can be used to generate new images from scratch. This is done by inputting a set of parameters or constraints, such as the desired character design, color palette, and so on. The neural network then generates a new image that meets these constraints, using the patterns and styles that it has learned from the training data.
You:
When did you discover AI?
Roger Haus:
In 2015, I had my first experience with AI in art. Google launched a very simple application called Google Deep Dream, which generated an AI work from an uploaded image. I used my paintings. The experience was very random since there was still no way to enter prompts, and the algorithm reinterpreted the image in a very psychedelic way. Those were my first AI works representing dogs with dozens of reptilian eyes everywhere, and the feeling I had while creating them was something akin to magic.In 2022, I discovered Disco Diffusion, an open-source model that worked remotely and already allowed to create quite impressive artworks, both static and animated.The same year, DALL-E 2 and Midjourney came out, where the working experience was much better, and the results not as uncontrollable as in Disco Diffusion.
You:
How did your hand-drawn artwork inform your prompts and process when you started?
Roger Haus:
When I first started with AI, it was a pure experiment. The input painting was abstract and surreal as it became the final result. During my studies at the La Llotja Art and Craft Academy in Barcelona, where Picasso and Miró studied a long time ago, I practiced exercises in free interpretation and double images. I spent a lot of time just looking at random splashes of colors, recognizing shapes in them, and then drawing animals and surreal creatures upon them. Curiously, AI did the same in its own way. Over the years, I developed my own style of digital drawings. I worked with Universal Music on various music clips. I became more and more fascinated with surrealism, manga, and the sense of collaboration between artists, art movements, and styles. So, AI was a perfect discovery. Nowadays, as the tools are much more advanced, AI can keep up not only with the overall flow of colors but also with many details, such as characters, the style of drawing, and even emotions. As you discover “HAI”, you will see how AI looks deeply into the soul. Here, there are desires, anger, passion, and care.
You:
Interesting! What does "HAI" mean?
Roger Haus:
"HAI" mixes manga and other art styles. The name "HAI" is a declaration of support for AI since 'HAI' in Japanese means 'Yes,' and 'AI' is also part of the name. The HAI NFT collection is comprised of multiple editions released since early 2023 across different marketplaces, each containing a unique set of generative art pieces by using the tools of the time. The HAI NFT collection provides a unique opportunity to track the development of generative art technology. As AI continues to progress and evolve, looking back on the collection in the future will allow us to see what was created during this exciting time in the field’s history. Up to date, over 250 NFT collectors have followed my vision. I hope you will join them.
Any HAI Merchandise Available? 🎨
Grab Your Favorite Artwork as a Print